Website Developer & CMS Specialist

Digital Marketing & Content Strategist

Website Designer & Graphic Designer

Jessica Dooley

With 19+ years of experience building high-performing websites, I specialize in WordPress, CraftCMS, ExpressionEngine, Shopify, and custom CMS solutions for big and small business clients across healthcare, hospitality, eCommerce, and professional services.

I bring deep technical expertise in frontend development, performance optimization, and creating accessible, user-friendly digital experiences - plus strategic marketing skills in email campaigns, social media management, and content strategy.

Need a complete website rebuild, CMS migration, email marketing campaigns, social media content, or performance improvements? I deliver clean code, clear communication, and measurable results.

Currently accepting select freelance projects and open to part-time or contract opportunities with forward-thinking teams.

What I Do

Website Development & CMS

  • Custom WordPress development with ACF and WooCommerce
  • CraftCMS, ExpressionEngine, Shopify, custom development
  • Frontend development with responsive, mobile-first design
  • Performance optimization and Core Web Vitals improvements
  • Technical SEO and AIO implementation
  • CMS migrations and website modernization
  • Accessibility compliance (ADA/WCAG)
  • Technical consulting and website audits

Graphic Design & Branding

  • Logo design and brand identity development
  • Marketing collateral (business cards, flyers, brochures)
  • Social media graphics and templates
  • Website graphics and visual assets
  • Email newsletter design
  • Print and digital design solutions

Email Marketing & Automation

  • Email campaign design and development (Mailchimp, Constant Contact, HubSpot)
  • Responsive HTML email templates
  • Marketing automation setup and workflow optimization
  • List segmentation and audience targeting
  • Email deliverability optimization and inbox testing
  • Campaign performance tracking and A/B testing
  • Newsletter strategy and content planning

Social Media Management & Content

  • Social media content creation and scheduling
  • Platform management (LinkedIn, Facebook, NextDoor, Instagram, etc.)
  • Brand-consistent graphics and visual assets
  • Content calendar development and strategy
  • Community engagement and response management
  • Social media analytics and reporting
  • Paid social campaign coordination


Graphic Design & Web Design Skills

Website Design

Website Design: 100%

Logo Design

Logo Design: 88%

Brand Kits & Collateral Design

Brand Kits & Collateral Design: 95%

Business Card Design

Business Card Design: 95%

Adobe Illustrator/Photoshop/InDesign

Adobe Illustrator/Photoshop/InDesign: 90%

Figma

Figma: 70%

Canva

Canva: 95%

Digital Marketing

Digital Marketing: 85%

SEO / SEM

SEO / SEM: 80%

Web Develpment Specialties

ExpressionEngine Development

ExpressionEngine Development: 99%

CraftCMS Development

CraftCMS Development: 75%

WordPress & WooCommerce Development

WordPress & WooCommerce Development: 95%

Shopify Development

Shopify Development: 75%

Magento (frontend) Development

Magento Development: 65%

Divi, Elementor, WPBakery

Divi, Elementor, WPBakery: 95%

HTML5 / CSS3

HTML5 / CSS3: 100%

PHP

PHP: 70%

JavaScript/jQuery

JavaScript/jQuery: 90%

Ready to elevate your online presence?

Contact me today to discuss your project and see how I can help bring your vision to life!

Get in Touch